Cannes Lions is a globally renowned festival and awards program that celebrates excellence in creativity across the advertising and communication industries. Within this, Lions Health serves as a dedicated platform spotlighting innovation in the healthcare and pharmaceutical sectors, with a particular focus on creative health communication.
We collaborated with Jenni Middleton, Editor-in-Chief at Cannes Lions, who led the design and development of a new learning initiative: The Creative MBA. This online course equips creatives and marketing professionals with the tools, techniques, and insights needed to deliver their most impactful work. Your Advisor contributed to the course’s content, focusing on the theme of collaboration- including the integration of AI.